About us

Mama Shop  is an Australian children’s fashion, homewares and lifestyle label for girls aged “brand new” to twelve. It’s a beautiful and thoughtful range of garments, designed with fun, colour and movement in mind! We pride ourselves on our signature, hand-printed cotton fabrics, designed by Alexandra Riggs in Sydney, Australia since 2002.

Our cottons are printed by artisans in Jaipur, India who utilise screen printing or rotary techniques and even vegetable dyes in some garments. This ensures the ’stamp’ of the hands that make the garment, and that artisan skills are kept alive.  We work together with an ethical and considerate pursuit of all things beautiful. This season we’ve produced a range with hand-embroidery, employing a collective of women who work with their hands using their long-standing family techniques.

Our aim every day is to create a magical world for your child. To find a space where your child can feel and look amazing. That’s why we love to use the #letthembelittle – because when we see girls in their Mama Shop , we know that they can be themselves, and love how they look and feel in our garments. And that’s what it’s all about! Marching to the beat of your own drum, mixing-and-matching however YOU want, and finding little delights everywhere you look.

We are proud of our charitable program, Mama Shop -Fy The World. We promise to donate a piece of “Mama Shop Magic” in your honour for every single new season garment sold. In this way, we pay it forward to a child in need, every single day. You can find out more about our partnerships on the Mama Shop -Fy The World page.

AMAZING!Mama Shop is voted Australia’s Favourite Online Retailer AND Australia’s Favourite Children’s Fashion Brand/Designer. Not just once, but SEVEN TIMES running by the independent mama readers of KidStyleFile.

Mama Shop is also proud to support women in business, in Australia and overseas. Alexandra Riggs has been a mentor, speaker and ambassador for women in business and pledges to continue working closely with women, ensuring ethical and equal pay, support for the careers of young women, and sponsorship. We are proud of our many awards including City of Sydney Business of the Year for our ethical, responsible and charitable business pursuits.

Our Ethos is “Let Them Be Little” and it’s a message that speaks to honesty, openness, fun, exploration, kindness and innocence. “Let them be Little” embraces the joy of childhood, the extraordinary power of learning experiences and the honesty and openness of youth.

But you don’t have to be a child to be little… Let us ALL be little…